Be More Than a Bystander is a groundbreaking initiative between EVA BC and the BC Lions aimed at substantially increasing understanding of the impact of men’s violence against women. The program will break the silence surrounding violence against women and girls by providing tools, language and practical ideas about how to be more than a bystander, how to speak up and how to communicate that violence and abuse is not acceptable. Founding partners are Status of Women Canada, the BC Ministry of Children and Family Development and Encana Corporation and supported by the BC Federation of Labour.
This three-year initiative, guided by an advisory group of women who are experts in the area of violence against women, will see the BC Lions use their status and public profile to educate about violence against women in BC and urge everyone to 'Break the Silence on Violence Against Women'.
The overarching project consists of four components:
1. A series of 40 school-based interactive educational workshops about gender-based violence to be facilitated by BC Lions players. The program will promote the importance of respectful relationships and what boys can do to help. The program will be targeted to youth in grades 8 to 12.
2. Training presented to adult football coaches by BC Lions players at an amateur football coaches' clinic aimed at helping coaches of amateur football teams in BC learn how to talk to kids about violence against women and respectful relationships.
3. A series of in-season football Public Service Announcements featuring BC Lions players for television, radio and DiamondVision screen presentations to be played at BC Lions games, with the positive message that it is ‘cool' to respect women and girls and that it is important to speak up if others do not show such respect.
4. Development of a film and viewer's guide directed at youth, with positive messaging that it is ‘cool' to respect women, how attitudes and behaviours are an essential piece of the action to prevent violence against women and girls and the importance of bystanders speaking up.
For more information about the Be More Than a Bystander initiative, please click here.