Phil Adams Director, Corporate Partnerships	604.930.5495 padams@bclions.com
Cindy Dhaliwal Coordinator, Partnership Activation	604.930.5486 cdhaliwal@bclions.com
Christie Buono Sr. Coordinator, Suite Sales & Corporate Partnerships	604.930.5456 cbuono@bclions.com

Over the course of more than five decades spent as a member club of the Canadian Football League, the BC Lions Football Club has built a rich history and tradition that continues to grow.

From the club’s early beginnings in 1953 until the present day, Lions fans have been treated to the club’s first touchdown, first win, and the evolution of outstanding football talent that has led the club to capture five Grey Cup Championships.

The BC Lions Football Club strives for excellence on and off the field and we are proud of our prominent place as part of the fabric of British Columbia.

The BC Lions are forging the way in the CFL, delivering an exciting, affordable and engaging sports entertainment experience second to none.

In 2011, the club will add the latest chapter to our rich history and tradition when we return to the newly renovated BC Place. Simply put, BC Place will be the most spectacular venue in Canada and one of the most impressive in North America. Together, the Lions and BC Place will provide a sports entertainment experience that is unmatched in British Columbia.

Our fans are some of the most loyal in sports, with more than 77% of fans indicating they are either very likely or likely to support products or services of Lions partners versus non-partners.

Furthermore:

• Partner loyalty increases to 81% among males
• 84% for those ages 19-25
• 78% of BC Lions fans indicate that they are either likely or very likely to participate in contests/promotions linked to BC Lions sponsors

In 2011, the Grey Cup Championship and Festival will return to Vancouver for its 99th edition, building on the success of 2005 (commonly referred to as the most successful Grey Cup in history).

• 6.04 million viewers in 2010
• A showcase for the new BC Place
• The largest single sporting event in Canada
• Canada’s most-watched televised sports event on an annual basis
• An opportunity to engage our corporate partners in a unique and truly Canadian experience

Through an outstanding partnership with TSN, the CFL continues to perform exceptionally well on television, especially when compared to other major sports properties, with a loyal audience in all regions of the country:

• The average CFL television audience in 2010 was 830,000
• The CFL, on average, is TSN’s #1 property, outdrawing the network’s NHL broadcasts

The BC Lions, specifically, have proven to be one of the league’s most watched teams:

• Average audience for 2010 BC Lions home games: 874,000 (up from 767,000 in 2009)
• 2010 regular season home opener drew 1.15 million viewers (July 10/10)
• Final regular season home game of 2010 drew 1.10 million viewers (October 31/10)

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  BC Lions fans are a coveted group of consumers. They are engaged, loyal and have disposable income:
• Male: 67%
• Female: 33%
• Average HHI of $87,198
• 33% with a  HHI of over $100,000
• 30% are 19-34 years of age

Attendance at BC Lions games is among the best in the CFL and Canadian professional sports:

• 60% increase in attendance at regular season home games since 2002
• Over the last four seasons the club has averaged more than 30,000 fans per game at home during the regular season

Part of the CFL.ca network, our club website continues to grow in popularity and have become a significant brand builder and business driver.

In fact, our social media network is among CFL leaders:
        27,600 Facebook fans        6,000 Twitter followers

BCLions.com page highlights include:

• 132,000+ unique visitors per month on average
• 470,000+ page views per month
• 2:17 average visit
• #1 site in the CFL for pages viewed per visit