A fixture with the BC Lions for more than a decade, George has made his mark on a variety of different football and business operations within the organization. During his tenure with the Leos, George has been director of marketing and vice president of both football and business operations. Since 1997, George has directed his focus towards the business development side of the Lions organization which has him overseeing new sponsorship initiatives and partnership opportunities.

Prior to the Lions, George attended SFU where he received his Bachelor of Business Administration. While with the Clan, George played running back and defensive back before moving on to coach as a graduate assistant at the school, working with running backs and special teams. After SFU, George worked as a player agent and represented more than 40 CFL players from 1982-1992.

George hails from Sardis, British Columbia and has three children. His daughter Nikki completed her Bachelor of Business Administration degree, graduating with honours from Simon Fraser University. Katie has completed her Bachelor of Arts in Psychology from the University of Regina and is finishing her Bachelor of Human Justice degree while Michael is enrolled in the business program at McGill University and plays receiver for the Redmen.