September 7, 2017

BC Lions launch innovative virtual reality app

(Vancouver)  The BC Lions Football Club, in partnership with TELUS, are pleased to announce the launch of an innovative new BC Lions app that will take you on a journey unlike any existing sports app in the Canadian marketplace.

BC Lions EXP Powered by TELUS is an app built from the ground up in conjunction with three key stakeholders: Perspective Films (360* VR video), QuestUpon (augmented reality) and Radical I/O (app developer and host). The coordinated result will give Lions fans an app that delivers a unique perspective of their football club. Powered by TELUS, this exciting new app will take the football fan’s experience with the Lions to a whole new level of engagement, with a blend of augmented reality quests and 360*VR video elements.

With quickly evolving technologies and an ever-changing sports landscape, a new app such as BC Lions EXP Powered by TELUS will assist the Lions in forging new territory amongst a younger fan base. It is not a typical ‘sports scores and highlights’ app, rather, it is an immersive and engaging experience. The level of innovation it provides will not only drive fan engagement, it will provide a multi-level touch point platform for marketing and empower partners to sponsor something cutting edge.

AUGMENTED REALITY

VIRTUAL REALITY | 360 VIDEO

“At TELUS, we believe in leveraging the power of sport to inspire, connect and build communities. We are proud to help provide innovative technology to put that belief into action and provide a new experience to Lions’ fans,” said Jill Schnarr, VP of Corporate Marketing for TELUS. “The BC Lions EXP Powered by TELUS engages fans in a captivating experience that showcases the capabilities of these next-generation technologies in a unique, compelling way.”

BC Lions Vice President of Business, George Chayka, said “We are working hard to foster the growth of a younger fan base by actively seeking ways to enhance and improve the perception of the football club to be one that is relevant, fun and innovative. This app will give our key partners like TELUS a unique opportunity to showcase their brand within something innovative and appealing to a wide range of fans, most importantly amongst a youthful audience.”

BC Lions EXP Powered by TELUS will enhance fan engagement and transport the fan into an immersive environment. Fans will be able to peek behind the curtains with 360* videos and engage the team through a dynamic perspective in augmented reality. Additionally, it will provide new opportunities to enhance the game experience with ways to reward or interact with fans in and out of BC Place in a way most fans have not seen before.

The BC Lions EXP app is also supported by proud partners London Drugs, Edgewater Casino, Concord Pacific, 7-Eleven and Save-On-Foods.

Fans can download BC Lions EXP Powered by TELUS free* from the Apple iTunes Store and Google Play Store. (Up-to-date OS users will have the best experience).

*The app user is responsible for his or her personal data charges through use of the app.