‘Roar Like Never Before’ will serve as the football club’s campaign in 2024. We encourage fans to do just that no matter where they are cheering us on from. This year’s campaign has three key pillars which reflect the longstanding values of the organization.

BOLD: We take risks and face challenges head-on with no fear and no boundaries. With 6 Grey Cups, we stand out amongst the rest with our championship mentality. To roar like never before is our voice: with bold bravery and heart. Get ready for the takeover.

ENERGETIC: We are the electricity that runs through this city. This is what we live for.  To power up, gear up and show up. Relentless in our pursuit for the win. We roar like never before both on and off the field because energy and perseverance doesn’t just stop in the stadium- it never ends.

COMMUNITY: We are part of something big. From hosting football clinics with our very own players to pop-up events, we are making connections and cultivating a community rich in diversity and culture. Not just for right now, but for generations to come. Together we stand with pride and the roar like never before spirit is brought to life.