Be More Than a Bystander is a groundbreaking initiative between the Ending Violence Association of British Columbia (EVA BC) and the BC Lions aimed at increasing the understanding regarding the impact of men’s violence against women.
The program will break the silence surrounding violence against women and girls by providing tools, language and practical ideas about how to be more than a bystander, how to speak up and how to communicate that violence and abuse is not acceptable. Partners include the BC Ministry of Children and Family Development, and Teck Resources, while also supported by the BC Federation of Labour, and Coastal GasLink as a Community Partner.
The Be More Than a Bystander program is guided by a group of women who are experts in the area of gender based violence. The program engages the status and public profile of sports icons from the BC Lions to create awareness about gender based violence in BC and urge everyone to “Break the Silence on Gender Based Violence.”
Key Program Components:
PROMOTION AND AWARENESS
The Be More Than a Bystander program delivers gender based violence messaging through a variety of mediums including Sideline Tent Signage, PSAs on video and radio during Lions games as well as LED, concourse screens, game day program ads etc.
Virtual school presentations are led by two BC Lions players to classrooms in schools all over BC for students grades 8 through 12. The program focuses on the importance of creating a safe environment in the school for young men and women, what it means to be more than a bystander and how students can initiate change. EVA BC coordinates the attendance of local anti-violence program workers for each session to ensure students have someone to speak to should they need or want to. We also provide information for the schools regarding support services in their area.
The BC Lions and EVA BC work together to facilitate a variety of public appearances where our players seek to engage other men as allies
If you are interested in hosting a Be More Than a Bystander virtual presentation in 2020/2021, please fill out the form below or contact Tyler Gammon at 604-512-1894
For more information about the Be More Than a Bystander initiative, please click HERE.
To view the Be More Than a Bystander Code of Conduct, see Code of Conduct.
To view the Be More Than a Bystander Complaints Process, see Complaints Process.