A fixture with the BC Lions for over two decades, George has made his mark on a variety of different football and business operations within the organization. During his tenure with the Leos, George has been director of marketing and vice president of both football and business operations involved in all aspects of the clubs day to day operations. Since 1997, George has directed his focus towards the business development side of the Lions organization which has him overseeing business partnerships, suite sales and new revenue opportunities.
Prior to the Lions, George attended SFU where he received his Bachelor of Business Administration Degree. While with the Clan, George played running back and defensive back from 1977-1980 before moving on to coach as a graduate assistant in 1981, working with running backs and special teams. After SFU, George worked as a player agent and represented more than 40 CFL players from 1982-1992..
George has been a member of 5 Grey Cup Organizing Committees for Grey Cup Games played at BC Place during his time with the Leos. The Lions’ 2011 Grey Cup win marked the second time he was part of a championship win at home (the other coming in 1994) and the fourth time that he has been part of a championship season with the Leos: 1994, 2000, 2006 and 2011.
In 2005, George along with then president and CEO Bob Ackles as well as founding members of the Waterboys was a recipient of the Commissioners Award for his efforts in helping to create the Waterboys ambassador group and their work in promoting the 2005 Grey Cup played in Vancouver.
A member of the CFL partnerships Committee, George is also a trustee for the BC Football Hall of Fame and member of the 12th Man SFU Football Alumni. In October of 2017, George was inducted into the BC Football Hall of Fame as the recipient of the CFL Bob Ackles Award, presented to an individual for recognizing their outstanding contribution to Canadian Football.
George hails from Sardis, British Columbia and has three children, daughters Nikki, Katie and son Michael. George and his fiancée Velvet reside in Burnaby, BC.